What better day to launch Pakistan’s first digital platform for sexual and reproductive health than the World Contraceptive Day?

On 26th September 2022, PSI Pakistan organized the much-awaited launch event to inaugurate our chatbot – VIYA – and honor all team members (internal and external) who worked tirelessly and put in a great deal of effort developing a first-of-its-kind chatbot for sexual wellness and family planning.

Joined by the digital media agency – Craftsmen Media – that worked primarily on the infographics, social media posts, and launch videos for VIYA, our team set up a fun and engaging in-office event to celebrate this milestone.

After a round of introductions and an appreciation speech by the Assistant Manager of Programs & Marketing, Omair Bhamji, and the Country Director, Ayesha Leghari, we did a closed premiere of VIYA’s launch video and put up our first social media post on Facebook and Instagram.

The social media post was followed by a cake-cutting, group photos, and a homely dinner that led us all to connect with one another and have refreshing conversations.

Envisioning a holistic digital health ecosystem that entails a chatbot, e-commerce, e-learning, youth engagement, health evaluations, policy dissemination, stakeholder engagement, and real time surveys, we at PSI Pakistan are committed to developing a healthier and better-equipped Pakistan, where people can access SRH and wellness information any time and make informed decisions about their sexual and reproductive wellbeing.