PSI, in discussions with renowned INGOs concluded that there is a dire need to constitute the formation of…
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June 16, 2023Impact Hub
July 17, 2023What better day to launch Pakistan’s first digital platform for sexual and reproductive health than the World Contraceptive Day?
On 26th September 2022, PSI Pakistan organized the much-awaited launch event to inaugurate our chatbot – VIYA – and honor all team members (internal and external) who worked tirelessly and put in a great deal of effort developing a first-of-its-kind chatbot for sexual wellness and family planning.
Joined by the digital media agency – Craftsmen Media – that worked primarily on the infographics, social media posts, and launch videos for VIYA, our team set up a fun and engaging in-office event to celebrate this milestone.
After a round of introductions and an appreciation speech by the Assistant Manager of Programs & Marketing, Omair Bhamji, and the Country Director, Ayesha Leghari, we did a closed premiere of VIYA’s launch video and put up our first social media post on Facebook and Instagram.
The social media post was followed by a cake-cutting, group photos, and a homely dinner that led us all to connect with one another and have refreshing conversations.
Envisioning a holistic digital health ecosystem that entails a chatbot, e-commerce, e-learning, youth engagement, health evaluations, policy dissemination, stakeholder engagement, and real time surveys, we at PSI Pakistan are committed to developing a healthier and better-equipped Pakistan, where people can access SRH and wellness information any time and make informed decisions about their sexual and reproductive wellbeing.